Providing and retaining its own character
An inner-city area always presents challenges, but Hart van Zuid is extra complex. This is because it has many different types of users, including commuters, international conference visitors and the residents of the South - a critical group who must come to regard the area as their home. In order to give Hart van Zuid its own character and to allow it to be retained, we are not building everything new. We are also reusing some of the buildings.
Improving the living environment
An important part of the project is a social program. This consists of involving the neighborhood; in Public Private Neighborhood Cooperation, stimulating craftsmanship in the neighborhood and social return. We do this in part through the (temporary) jobs and internships for young people that we create. Close consultation with the local community should lead to an improved living environment and an own identity, a Hart van Zuid that everyone is proud of.
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Onno has been working at Ballast Nedam Development since 2017. As CEO he pushes boundaries to make the world a better place for both human and nature. The moral compass is leading, as urban development goes further than real estate development.