“Every step counts, including yours”

That has been made possible through measures such as investing in zero-emission construction equipment, purchasing and generating renewable electricity, and electrifying the company car fleet. However, these initiatives only address the CO₂ emissions that Ballast Nedam produces directly, as well as those associated with purchased energy. The vast majority of emissions arise within the supply chain, for example during the production of construction materials such as concrete, steel and asphalt, and through the use of installations in completed buildings and infrastructure projects. “This is where the greatest reductions can be achieved, and that is where we now want to accelerate our efforts,” says Bramske. “However, we do not always have the same level of influence over the choices made within the supply chain. What we can do is start the conversation. With suppliers, subcontractors, clients and other partners. Together, we can explore how to arrive at the most sustainable solution in each situation.”

As part of the Turkish group Rönesans, Ballast Nedam has the opportunity to extend the movement beyond national borders. Bramske, who also serves on the holding company’s board, sees successful initiatives from the Netherlands inspiring action elsewhere within the group, often on a much larger scale.

“By installing solar panels on the roofs of our locations in Leerdam and Almere, we have created a Virtual Power Plant. This enables us to supply several office locations, including our headquarters, with self-generated renewable electricity. Rönesans saw that as a great idea. They are now developing wind farms with the ambition of generating 2,000 MW within five years. The electricity produced will be used to power their shopping centres and a large manufacturing facility in Türkiye with renewable energy.”

The BIG 5 was introduced to Ballast Nedam colleagues through a dedicated roadshow. The first reactions have been enthusiastic. “With the five themes, people can choose for themselves where they want to focus their efforts. We hope it will lead to inspiring initiatives, the exchange of ideas and greater collaboration across the business. Around thirty colleagues from different business units have already joined our sustainability group. Through this platform, we can share knowledge and ideas throughout the organisation. In this way, we can continue taking new steps together and be proud of the progress we make.” Bramske emphasises the importance of maintaining momentum: “Let’s not forget that sustainability is our licence to operate. If you're not sustainable, you simply won’t have a role to play in the future. Organisations need to change in order to be ready for what lies ahead.”